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TYPES OF DATA COLLECTED
PERSONAL DATA
We collect personal data when you purchase watches, accessories, watch straps or other goods, sign up for news, invites and offers, request support and are browsing our website.
Personal data may include, but is not limited to:
- Email address
- First name and last name
- Phone number
- Address, State, Province, ZIP/Postal code, City
- Payment details
- Cookies and Usage Data
USAGE DATA
We may also collect information how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
TRACKING & COOKIES DATA
We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.
Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.
Examples of Cookies we use:
- Session Cookies. We use Session Cookies to operate our Service.
- Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
- Security Cookies. We use Security Cookies for security purposes.
PURCHASES
When you purchase watches, accessories, watch straps or other goods, we will process your personal data to fulfill our contractual obligations towards you. Our purchase form identifies what information you must provide to us, in order to complete your purchase.
We will process your personal data during the term of our contract (including two-year warranty period), we will thereafter erase your personal data. The storage period applies also to any unsuccessful purchase due to lack of funds on your account.
DIRECT MARKETING
When you sign up for news, invites and offers (direct marketing), we will process your personal data to provide the services as requested by you. Our direct marketing is based on profiling, which means that we will customize the information that you receive from us based on certain factors. We use the following types of personal data to compile a profile: your gender, your location, your previous purchases, your behavior on our website, and/or your previous behavior when receiving direct marketing from us.
The processing is necessary for our legitimate interests to maintain good customer relations.
If you opt-out or unsubscribe from our marketing (including profiling), we will no longer process your personal data for this purpose. We will also erase your personal data, unless there is another legal ground for keeping your data (such as a valid purchase contract).
SUPPORT
When you request support we will process your personal data to be able to assist you with the relevant matter.
The processing is necessary for our performance of the contract with you.
We will erase your data, within six months after the relevant matter has been finally resolved.
CHECKOUT REMINDER
If you have initiated a purchase at our website and if you have provided your email address in connection therewith but have not completed the final step of your purchase, we will send you an e-mail with a link to your shopping cart for the purposes of reminding you of your uncompleted purchase.
The processing is necessary for our and your legitimate interest to remind you of your uncompleted purchase.
We will erase your data, within one month after checkout reminder, unless there is another legal ground for keeping your data (such as a valid purchase contract). Opt-out is made possible by contacting us - info@emilywestwood.com.
BROWSING
When browsing our website, we will process your personal data to improve our website and for marketing purposes.
The processing is necessary for our legitimate interests to improve our website and for retargeting. Please see more under “Cookies”.
FRAUD PREVENTION
We will process your personal data for the purposes of carrying out risk analysis, fraud prevention and risk management.
The processing is necessary for our legitimate interests to prevent fraud and to handle risks.
We will erase any personal data used for this purpose on a six-month basis, unless there is another legitimate interest for keeping your data. Upon a purchase that has been cancelled due to fraud prevention, we will delete your personal data two years after the unsuccessful purchase.
ANALYSIS OF DATA
We will analyze your personal data, in order to compile aggregated tracking data (including to analyze visitors’ use of our sites by tracking information such as page views, traffic flows, search terms and click throughs).
The processing is necessary for our legitimate interest to create statistics over time.
We will anonymize all tracking data where this is technically possible. When your personal data has been anonymized, it will no longer be considered personal data under applicable data protection laws.
Opt-out is made possible by contacting us - info@emilywestwood.com.
Please note that the above storage periods do not apply to the extent Emily Westwood is required to retain your personal data (partly or in full) under applicable mandatory law (e.g. accounting laws).
TRANSFER OF DATA
Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.
If you are located outside Lithuania and choose to provide information to us, please note that we transfer the data, including Personal Data, to Lithuania and process it there.
Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.
Shop will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.
- comply with a legal obligation
- protect and defend the rights or property of the website
- prevent or investigate possible wrongdoing in connection with the Service
- protect the personal safety of users of the Service or the public
- protect against legal liability
We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the "effective date" at the top of this Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
